Jane F French LLC Content Marketing

Content Marketing: 4 articles for a project management software company

1. Why marketing teams need better collaboration and how to improve it

2. The 5 biggest time wasters killing your marketing team’s productivity and how to fix them

3. How to successfully manage your distributed marketing team

4. How to design a great project request project

Links provided on request. 

Applying professional experience, I researched and wrote draft-to-finished copy on the above topics. In the client's voice and on time. May-June 2019

Fall Prevention Strategies for Older Adults with Dogs Jane F French LLC Freelance Writer

Fall Prevention Strategies for Older Adults with Dogs: Reduce risks while enjoying the many benefits of dog ownership

Medium. March 27, 2019

For older adults, the consequences of a fall can be life-altering. Adding dog ownership to the mix requires extra strategies to reduce risk while enjoying companionship and health benefits.

Years ago, our dog charged into me from behind while playing with a neighbor’s dog and I ended up at the orthopedist for knee pain. When asked what brought me in, I thought my explanation was unique. Without missing a beat my doctor said, “We LOVE dogs. Patients getting tripped up or knocked over are about one-third of our business.” Fortunately, my knee and ego were only bruised and I set out to learn more about my dog and fall prevention strategies: (read full article at Medium)

Falls and Older Adults: There IS something you can do Jane F French LLC Freelance Writer

Falls and Older Adults: There IS something you can do

Northwest Center for Creative Aging (NWCCA), Featured Resource. February 2019:

Most adults envision retirement age as a chance to pursue new interests, careers, volunteering, and travel. As people age, however, the likelihood of sustaining an injury as a result of a fall increases. More than 95% of hip fractures are caused by falling – usually by falling sideways – and falls are also the most common cause of traumatic brain injuries (TBI). One out of five falls experienced by older adults causes a serious injury, making it hard for a person to get around, do everyday activities, or live on their own. Even if they’re not injured, many people become afraid of falling and cut down on everyday activities. Ironically, when older people are less active, they become weaker, thus increasing the chances of falling.

The good news: Research shows that falls are not an inevitable part of aging. There are things people can do to reduce falls and maintain an active, engaged lifestyle (read full article at NWCCA).


Atlas + Alice Literary Magazine_Global Pandemic x The Thing I Took For Granted

Another Day to Ruin Dinner

Retrieve bulk sausage from the freezer to make pasta sauce. Simply brown it in a pan, add tomatoes and spices. This sausage, however, was actually a disk of whole wheat pie crust dough. Explains the weird appearance and flavor.

Could happen to anyone, really.

Grab corn starch to thicken broth. Simply combine with water, then pour the mixture into a simmering pot of homemade soup. This pour, however, triggered an eruption of foam all over the stovetop. Turns out I actually grabbed baking powder by mistake.

They look so similar.

Prep vegetables for stew. Simply chop, chop, and chop. While prepping, I spy a crumb on the countertop, press it onto a fingertip, and lick it into my mouth. Immediately, an involuntary spit. The crumb was actually a dead spider. This dinner wasn’t so much ruined as canceled.  

I am dry heaving just typing.

Shop online for a cookbook. Simply scroll webpages, add selection to the virtual shopping cart, and proceed to checkout. After describing a new recipe to my husband, he gently took my hand and actually said this, “Look, I don’t want to start a fight, but don’t you think you should use the cookbooks we already have?”

I love him so much, really.

Tomorrow belongs to no one, most especially a bad cook. I want to ruin more dinners, and I won’t take them for granted anymore. I will count my many blessings, really.

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Note: This essay was originally published by Atlas & Alice Literary Magazine, special issue: Global Pandemic x The Thing I Took For Granted. Link to essay: https://atlasandalice.com/2020/05/21/nonfiction-from-jane-french/ 

Staff Writer


Bicycle Safety Statistics May Surprise You

May is National Bike Month, and with bicycle-related deaths peaking in the summer months, this an ideal time to adopt some proven injury-prevention strategies before sharing the road with motor vehicles.

The popularity of bicycling for exercise, recreation and commuting continues to grow. Unfortunately, injuries and fatalities for all vulnerable road users also are growing. Governors Highway Safety Association (GHSA)finds that adults are more likely than children to die in a bicyclist-motor vehicle crash, with adults accounting for 88% of bicyclist fatalities.

One-third of non-fatal bicyclist injuries are to the head. According to the Consumer Product Safety Commission (CPSC), a majority of the 80,000 cycling-related head injuries treated in emergency rooms each year are brain injuries.

The GHSA recommends a “Three E” approach – engineering, education and enforcement – for bicycle safety. An essential component of education is wearing a properly fitted helmet. A bike helmet is a cyclist’s best line of defense, reducing risk of head injury by more than 50%. For severe head injuries, the protective benefit is even higher.

Consumer Reports notes, “When it’s on your head correctly, it could save your life.” 

Until recently, helmet ratings only tested for extreme injuries, like skull fractures, and didn’t assess more common but less-severe impacts that can still result in concussions and other injuries. A new ratings program based on research by Virginia Tech University and the IIHS measures for these more common impacts.

“Our goal with these ratings is to give cyclists an evidence-based tool for making informed decisions about how to reduce their risk of injury. We also hope manufacturers will use the information to make improvements,” says Steve Rowson, director of the Virginia Tech Helmet Lab and an associate professor of biomedical engineering and mechanics.

Notably, cost is not a good predictor of performance, but helmet style seems to play a role. So-called road helmets, which have an elongated, aerodynamic shape, tend to perform better than round “urban” helmets with fewer vents and thicker shells.

Alarmingly, more than half of adults in the U.S. report never wearing a helmet, and more than half of cyclists killed in crashes in 2016 were not wearing one.

“As more people choose the bicycle as a mode of transportation, better helmet design is one of the tools that can be used to address the increasing number of cycling injuries,” says David Zuby, chief research officer at IIHS and a frequent bike commuter.

Public awareness is necessary for broad prevention and safety measures, such as driving safe and sober, reducing speed and distractions, wearing seat belts, properly fitting bicycle helmets and more.

In 2018 alone, hospital-based ThinkFirst chapters properly fitted nearly 20,000 people with new helmets. Whether for exercise, recreation or transportation, as we say at ThinkFirst, “Use your mind to protect your body; wear a helmet every time you ride.”

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This article was originally published in the National Safety Council's Safety First Blog in May 2019. Written for ThinkFirst National Injury Prevention Foundation.